Area Sales Manager (ASM)

Department: Sales & Business Development

Location: Assigned district / group of constituencies

Reports to: Regional Sales Manager

Role Purpose

Drive ground-level sales, generate qualified leads, convert prospects into paying subscribers, and develop an active network of liaison agents within the assigned territory.

Key Responsibilities

Identify prospective customers among aspiring candidates, elected representatives, political leaders, and campaign professionals.

Build a consistent lead pipeline through field visits, telephone outreach, referrals, networking, digital enquiries, and local business contacts.

Conduct CANHUB demonstrations and explain subscription packages, platform benefits, profile creation, and digital campaign visibility.

Convert qualified prospects into annual subscribers and achieve monthly sales and revenue targets.

Identify, onboard, train, and motivate local liaison agents to generate leads and support subscription sales.

Maintain records of customer meetings, enquiries, follow-ups, demonstrations, orders, and payments.

Guide customers through approved payment channels and ensure accurate subscription documentation and receipts.

Coordinate with product or support teams to help new subscribers complete profiles and use the platform effectively.

Maintain customer relationships, encourage renewals, and generate referrals.

Submit daily activity updates and weekly sales performance reports to the Regional Sales Manager.

Eligibility & Skills

Graduate or equivalent qualification; candidates with strong sales experience may also be considered.

Typically 2–5 years of field sales, marketing, business development, or customer acquisition experience.

Experience in digital products, advertising, media, SaaS subscriptions, or relationship-based sales is an advantage.

Strong interpersonal, negotiation, presentation, and follow-up skills.

Willingness to travel within the assigned territory.

Tamil communication skills are essential for most Tamil Nadu territories; basic digital literacy is required.

Key Performance Indicators (KPIs)

Monthly paid subscriptions and revenue generated.

Number of qualified leads and product demonstrations.

Lead-to-paid-customer conversion rate.

Number of active liaison agents and their productivity.

Payment collection accuracy and subscription activation.

Customer satisfaction, referrals, and renewal performance.

AROVANA IPASS PRIVATE LIMITED