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Political Branding

2 articles on political branding — from the Arovana iPASS election desk.

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Political Branding

3 November 2026 · 4 min read

Profile Media Standards: Photos and Video That Make a Candidate Look Governing

A candidate's picture appears in more places than any speech — the profile header, the press card, the shared image. Media standards are not vanity; they are the visual grammar of seriousness, and they decide whether a profile reads as professional or homemade.

Political Branding

3 November 2026 · 5 min read

The Brand System: A Look Voters Recognise in Three Seconds

A candidate's visual identity is decided either by design or by accident — a hundred vendors improvising until nothing matches. The brand system ends the improvisation: one palette, one type, one set of templates, so every asset reads as the same campaign at a glance.

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